I had the chance to interview Koji, who agreed to answer my questions with humility. Thanks again to him. This interview was made for the trocsneakers, you will find the direct link in French here: Trocsneakers
J’ai eu la chance d’interviewer Koji, qui a accepté de répondre à mes questions avec humilité. Merci encore à lui. Cette interview a été réalisée pour le trocsneakers, vous trouverez l’intégralité de l’interview en français ici: Trocsneakers
1 / Who is Koji ? Tell us about you?
Born in 1981. People call me « Koji » . I am now the director of Sports Lab by atmos, and the creative director of atmos. I have worked on numerous collaboration sneakers, and also participates in test marketing and merchandising for vendors.
2 / How you came into the world of sneakers?
My first sneaker is AIR JORDAN 1 ‘CHICAGO’ made in 1994. I still have it in my shoe rack. I get interested and start a part time job in a sneaker shop when the Japan`s first sneaker fad has come with NIKE AIR MAX 95.
3 / You’re a designer! where comes the inspiration when choosing colors, materials for the elaboration of a collaboration?
I get the inspiration from my daily life and the culture from oversea, I mixed it together to a natural design. I like the camouflage design and it`s also my strong point.
4 / How do you work on collaboration with brands? Do you have all the right to choose the model?
Basically, I have all the right. I choose one to design it and propose to customer. And it means to the inline model too. We always propose to customer what we thought is cool.
5 / What does Atmos represent to you? a concept? a brand? … ?
We start Atmos in 2000 at Harajuku as a premium sneaker shop that show sneaker is the main part of fashion.
6 / How did you feel the fact that internet users from around the world have voted for a reissue of the nike air max 1 « elephant print »?
Because sneaker is a part of my life, that is a great honor for me. Thanks to the people who vote for it.
7 / Soon come the month of the air max day! Speak to us about the reissue of your air max 1 « elephant print ». Will there be the original shape? Will there be small changes or surprises?
It will be in original shape with premium leather. And as a surprise we will release AIR JORDAN 3 with AIR MAX 1 atmos ELEPHANT in a pack.
8 / Can you tell us what is your top 10 sneakers in your collection?
It a difficult question. Sneakers in my house are almost NIKE.
- AIR JORDAN 1
- AIR MAX 90
- AIR MAX 1
- FLYKNIT RACER
- FLYKNIT LUNAR CHUKKA
- ADIDAS ULTRA BOOST
- AIR MAX LD ZERO
- CONVERSE CHUCK TAYLOR
- AIR HUARACHE
- ASICS GEL LYTE-3
9 / What are your futur project, collab, shop in Europe…. ?
There are many super projects and collaboration that I can`t tell yet. We are very interesting to Europe, but we don`t have plans for it. We will wait for the offer.
10 / Thank you for your patience and your answers! What would you like to add? We leave you the last words for the french people and all people who will read this interview
Please support Atmos from now on as usually.
Let`s have fun on AIR MAX DAY.
ATMOS WEB SITE : ATMOS